Consumer Psychology and Behaviour Design

Thinking fast and slow with Daniel Kahneman

Gary van Broekhoven

Published on: 07/11/2024

Explore how cognitive biases shape user behavior in UX design, marketing, and product management. Delve into insights from Kahneman, behavioral economics, and the role of AI in a design landscape shaped by the human mind.

Consumer Psychology

The Psychology Behind Effective Behavioral Design

Gary van Broekhoven

Published on: 05/11/2024

Discover the art of behavioural design—a blend of psychology and design that shapes user actions. From nudges to habit formation, learn how it guides choices and enriches experiences.

Behaviour DesignConsumer Psychology